Work you're proud to put your name on.

Research, writing and editing agents for professionals whose readers know AI slop when they see it. Ghosts builds from your ideas and your voice, checks the draft against its sources and shapes it for wherever it runs. Writing that reads as human.

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Substack issue, draft 1In your voice

The $5 million comma

What a Maine dairy taught me about style guides

Every editor I know has a comma story. Mine is about milk.2

In 2017 a federal appeals court sided with a group of delivery drivers in Maine because a state overtime law was missing one comma. The law exempted "packing for shipment or distribution" of perishable foods, and the drivers read that as one activity, packing, which left their driving outside it. The dairy settled in 2018 for $10 million$5 million.13

1Fact-checkerCorrected to match the source.Source 3, settlement coverage, Feb. 2018
2Line editorKept your one-line opening and your first person.
3Publishing editorShaped as a Substack issue: a real point of view, about 1,100 words.
Illustrative draft: the notes show how the fact-checker and editors mark a piece.

For writers whose readers notice.

Clients, editors and subscribers read a lot of machine writing now, and they can tell. Ghosts is built for the people who sign the work.

  • Ghostwrite in your client's voice, with speed and precision.

    Train a writer on a client's own samples and keep it in that client's project. Every edit you make becomes a lesson it keeps.

  • Write the press release, blog post or Substack issue with sources, citations and a fact check built in.

    Research comes first, the draft cites what it used, and a fact-checker reads it against those sources before it reaches you.

  • Compete for Google and AI answers with agents that read what ranks before they draft.

    The researcher searches your topic and reads the pages that come up. Before you publish, a readiness check shows how ready the piece is to be found and quoted.

Who writes with Ghosts

Anyone whose name, or whose client's name, goes on the page.

Ghostwriters: draft in each client's voice, learned from their own writing and sharpened by every edit you make.

SEO copywriters: read what already ranks before drafting, then check the piece is ready to be found and quoted.

Virtual assistants: turn a client's notes into a polished draft in that client's voice, kept in that client's project.

PR agencies and PR professionals: press releases and media pitches with a dateline, a quote and facts read against their sources.

Speechwriters: keynotes, talks and stump speeches written to be spoken, in the speaker's own voice.

Political consultants: speeches, fundraising mailers and ads written fast, with the figures read against their sources.

Substack and newsletter writers: a researched issue every week, in a voice your subscribers already know.

Book writers: fiction and nonfiction, chapter by chapter, with research and a detailed fact check for nonfiction and continuity across the manuscript.

SEO agencies: researched, search-ready articles for every client, each in its own workspace and voice.

Digital marketing agencies: blog posts, emails and social posts for many clients, formatted for each channel.

Web designers: page copy for the sites you build with AI, researched and ready for search and AI answers.

And many more: consultants, founders, communications teams.

A writing team that works the way writers do.

A good piece starts with questions, then reading, then a plan, and Ghosts follows that order while you watch each editor work on your draft.

You
answer a short interview
Researcher
reads the sources first
Planner
sets the outline
Writer, in your voice
writes the first draft
Fact-checker
reads it against the sources
Line editor
edits for a human ear
Publishing editor
shapes it for where it runs

The interview asks only what you know and nothing your project already answers: the angle, the audience, the point. The researcher then finds and reads real sources before a word is written. On longer pieces, the planner sets the sections and what each one covers.

Your writer drafts from those sources in your voice. The fact-checker is an agent that did not write the draft; it reads the draft against the actual text of the sources, down to each statistic, date and quote. The line editor edits toward the way a careful person writes, keeping your voice and the checked facts, and the publishing editor shapes the piece for where it runs and checks its links, attribution and length.

Train a writer on samples of your work and it drafts the way you do. Each edit you make becomes a lesson the writer keeps. You can read every lesson and undo any one, so the tenth piece sounds more like you than the first.

On Best, a senior line editor led by our strongest model does the line edit, and a second editor reads the finished piece cold and fixes what matters. Best is included with Studio and Agency.

Bring a draft in. Take it back sharper.

Paste a draft or import it from a link. Ghosts fact-checks it first, then humanizes and polishes it, in your voice or the voice of a writer you trained.

The fact check searches for sources on the draft's own claims and reads them, so every pass after it works on checked facts. Then the Humanizer rewrites the sentences that read as machine-written, Tighten cuts padding and hedges, Tighten opening sharpens the first paragraph, Plain English swaps jargon for what a reader would say, and a final editor gives the piece one last read for flow.

Each pass is a proposal: you apply its edits or discard them before the next one runs. Only the fact check may change a figure, a date, a name or a quotation, and your original stays saved as the first version.

PassWhat it didYour call
Fact checkCorrected 2 figures and attributed 1 claim, from 5 sources it foundApplied
HumanizerRewrote 11 sentences that read as machine-writtenApplied
TightenCut 140 words of padding and hedgesApplied
Plain EnglishSwapped 6 phrases of jargonDiscarded
Final editor passSmoothed 4 transitionsWaiting for you
Illustrative passes on an imported article.

Sources your client can see.

Every draft the fact-checker reads comes with a report you can forward.

The report lists each claim and what the check did with it. It quotes the source's own words where it found them and names every source it read.

Share it through a private link your client opens without an account. You can revoke the link whenever you like, and it closes by itself after 90 days.

How a draft is checked

Illustrative sample: the article and its report were written for this page to show what a report looks like.

Fact-check reportSubstack issue

The $5 million comma

Checked against the sources listed, for your review.

  • 4 Kept as written
  • 1 Softened or attributed
  • 1 Corrected
  • 1 Not found in the sources
  • The dairy settled with its drivers in 2018 for $5 million. Corrected The draft said $10 million, and source 3 gives "$5 million".
  • In 2017 a federal appeals court sided with the drivers. Kept as written Source 1, the court's opinion, March 2017.
  • The Chicago Manual of Style recommends the serial comma, and AP style leaves it out. Softened or attributed The draft said most style guides recommend it, so it was attributed to the two guides the sources name.
  • Maine rewrote the law within months. Not found in the sources Nothing in the sources backed it, so it was taken out of the draft.
3 more claims were kept as written, and 6 sources were read. A verdict says what the check did with a claim. It does not confirm facts beyond these sources. Prepared with Ghosts. The writer reviewed this report before sharing it.

Formatted for exactly where it's published.

Pick the destination when you start. Ghosts carries about 60 formats, each with its own length, structure and conventions, and the publishing editor shapes the draft to fit the publication and its readers.

For Halvorsen Advisory, a financial planner

  • 600 to 1,600 words
  • A hook, then sections with subheads for scanning
  • Ends on a takeaway or a call to action

Why your first-quarter cash crunch keeps happening

Three bills, one month, and how to plan for them

Every January the same three calls come in. A client's estimated tax payment is due, the annual insurance premium has renewed, and the holiday receivables have not arrived yet.

A crunch you can predict is a crunch you can plan for. Here is how we set that plan up with clients in December.

Illustrative samples written for this page, for fictional clients.

Search and SEO are built in: the researcher reads what already ranks for your topic before drafting. Before you publish, a readiness check reads the draft for what search engines and AI answers look for: questions answered straight away, named sources, figures that say whose they are, and the search basics. The check updates with every edit and tells you what it found in plain words.

Every client, project and book in its place.

Give each client a project with its own writer, knowledge and sources, so each piece draws on that client's material, and agencies get a workspace for every client.

Projects: keep a client's blog, newsletter and press releases together, in one voice across all of them.

Books: build the manuscript one chapter at a time, and each chapter remembers what came before, a continuity check reads across the manuscript, and the book exports to Word and EPUB with citations as endnotes.

Use Ghosts in Claude through MCP.

Connect the Ghosts MCP server to Claude and run research, your writer's voice, humanizing, editing, optimization and fact-checking from your Claude chats.

MCP, the Model Context Protocol, is the open standard that lets an AI assistant like Claude use other tools on your behalf. Your conversation stays in Claude, the work runs on Ghosts, and Claude asks before each paid step and tells you what changed.

You can start a brief from your notes and draft it in a trained writer's voice, import a piece you wrote and run the fact check and the other passes one at a time, train a writer from your samples, and write a book chapter by chapter.

How to connect Ghosts to Claude

You
Draft this week's issue from my notes in The Margin project, in my voice.
Ghosts
Brief created: Substack issue, about 1,100 words, research on.
Claude
Ghosts has priced it for you. Shall I run it?
You
Yes, go ahead.
Ghosts
Draft ready. 6 sources read, 1 figure corrected, line edit done.
Claude
The draft and its fact-check report are in The Margin. One claim was not found in the sources, so it was taken out of the draft, and the report says so.

Illustrative conversation.

Your next piece, researched and in your voice.

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